Jay Rock, the oft overlooked member of the Top Dawg Entertainment crew, has just dropped a new track which features fellow TDE label mate Kendrick Lamar as well as singer Chantal. Jay Rock's 2011 album Follow Me Home was one of my favourite TDE debuts, channeling some classic West Coast gangster rap vibes and really showcasing Jay Rock's unapologetic tell-it-like-it-is personality. So of course Jay Rock's next album has been my most anticipated of the new crop of TDE releases this year. After listening to "Pay for It" I feel even more assured that this guy's next album is going to be Epic with a capital E.
Jay Rock is an enterprising artist, and with some incredibly sombre violins and pianos behind this track it seems that he is unafraid of moving into new sonic territory. Not only is the track very different from anything on Follow Me Home, but Jay Rock's gravelly voice seems to fit perfectly overtop a slow moving track like this one. Typically Kendrick seems to be a show stealer when he's featured on a track, but on this one I can't help but give Jay Rock's aggressive verses my full attention. Give it a listen and get stoked for a second studio album, hopefully soon!
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